Eroticized sound recording: music production and women in the popular music of Guayaquil

The participation of women has been fundamental in the imagining of a heteronormal society, and popular music and aspects related to musical production do not escape this function. This article proposes a dismantling of the aspects that concern the elaboration of gender identities in women, focusing the case study on the production of popular music from Guayaquil in the mid-20^th  century and the beginning of the 21^st. To this end, a theoretical framework has been developed based on the theories ascribed to the feminist musicology of authors such as Marcia J. Citron and Susan McClary. We conclude that both in the content of the lyrics and in the aspects of marketing, the phonogram is supervised by musical producers that objectify women; in the same way, the presence of the guayaquileño singer Julio Jaramillo marks the woman who seeks to professionalize in the area.