“Folk Consciousness”: The patriotic feeling reaffirmed by the discourse of the magazine Folklore (1961-1981)

This article reflects upon the construction of the feeling of belonging and national identity in the discourse of Folklore magazine, mainly oriented toward the folkloric show business world. We propose an approach based on discourse analysis to a collection of initial articles, gathered under a section called “Folk Consciousness”. This section consisted of a set of special collaborations by authors whose voices were legitimized by their place as experts within the network of the field, and who promoted a particular reading contract. The observation of enunciative modalities –particularly the search for affective traces in discourse– leads us to conclude that the inclusion of these voices by the editors of Folklore was a strategy designed to consolidate the magazine’s central position in the field as a site for consecrating artists –musicians, composers and performers– through the reinforcement of the predominant affective tone since the foundation of the magazine.