A song forever? The evolution of pop music promotion, from the mezzanine piano to Spotify recommendations

Abstract

The following article deals with the development of the promotion of pop music longitudinally throughout the 20th and 21st centuries, with special attention to detail concerning the irruption of recommendations through algorithms that has occurred in this third decade of the third millennium, problematizing their impact in terms of music consumption in the context of Burnett's model (1996) and the “modularity society” proposed by Shore (1996). Our objective is to develop a reflection on the effects of this state of affairs on the formation of identities based on hearing and musical fanaticism, the conformation of communities and generations nucleated around hits and popular trends, and the atomization of the audience.